Case studies
The work, start
to finish.
Three engagements written up in full: what the brief was, what I built, what it returned. Every figure here is one I can evidence, and where reach was paid for it says so.
Client work
A dormant account rebuilt into a booking channel.
A London garden designer with seven posts and no identity. Built the brand from zero, designed a four-pillar content system, and edited every Reel from her own footage.
- 4,283monthly accounts reached, from 75
- +5,767%reach in three months
- 80%of reach from non-followers
A football media brand rebuilt to run at news tempo.
Rebuilt the full visual identity, then designed graphics and thumbnails against a live transfer window at sub-one-hour brief-to-delivery.
- 296.5KInstagram views in two months
- 21,541likes
- 100+branded assets, 3+ per day
Nine campaigns on £130, and what they returned.
Ran paid on TikTok and Meta against my own wedding studio to find which platform, message and audience turned spend into enquiries.
- 9campaigns across TikTok and Meta
- £132.82total ad spend
- 19,968reach on the best-performing post
Spec case studies
Self-directed strategy work. Nobody briefed these and nobody paid for them. I built them to work a problem through properly and to have something to argue from.
MP German
Self-directed strategy deck for a Darmstadt food brand. Positioning, content pillars and a production plan built around local search behaviour and short-form.
Open the deck →
PureGym Aldershot
Self-directed case study for a single PureGym site. Audience, format mix and a posting system a one-person team could actually sustain.
Open the deck →