Work
Every number on this page is one I can evidence. Where the work was self-directed rather than commissioned, it says so.
A London garden designer with seven posts and no identity. I built the brand from zero, wordmark, palette, typography and a template system, then designed a four-pillar content framework and produced against it.
Rebuilt the full visual identity, palette, typography, post templates and the YouTube thumbnail system, then produced against a live transfer window at sub-one-hour brief-to-delivery.
Self-directed strategy work, unbriefed and unpaid
Self-directed strategy deck for a Darmstadt food brand. Positioning, content pillars and a production plan built around local search behaviour and short-form.
Open the deck →
Self-directed case study for a single PureGym site. Audience, format mix and a posting system a one-person team could actually sustain.
Open the deck →
Channels I built and run myself. The three below are from a fan page where I sourced the footage, then chose the hook, cut it and shipped it inside the news window. The reach is the proof that the instinct works, not a claim to have shot it.
Every channel behind that figure
Editorial
Aldershot Town Women
Matchday and training, Aug 2026 to present.
Eintracht Frankfurt Women
Matchday photography in Germany, Jan to Feb 2026.
Matchday graphics, thumbnails and campaign assets. Most of these ran through a live transfer window at three or more a day, briefed and delivered inside the hour.
