I make the work
and I run the numbers.

I am a content producer and social strategist with three years freelance across sport, lifestyle and editorial brands.

My work usually starts before the content does. A brand with no identity, an account that has gone quiet, a channel posting daily into nothing. I build the thing that was missing, the wordmark, the palette, the template system, the content pillars, then I produce against it and report what moved.

Often the material already exists. Two of the strongest results I have produced were cut out of footage and image libraries that were sitting there before I arrived, which is the part of this job most brands underestimate.

I grew up in Cork and moved to the UK for school, having lived in Germany before that. I studied Filmmaking at Kingston University London and graduated with a 2:1 in 2024. Since then I have shot matchdays in Frankfurt and Aldershot, rebuilt a football media brand through a transfer window, and taken a garden designer's dormant Instagram from 75 monthly accounts reached to 4,283.

I also founded and run two studios. Fiaa Studios, a wedding photo and video agency started in April 2025, delivered seven weddings in its first year. Four of those were shot by a team working to my brief and direction, three I shot myself in Germany, and every booking came from organic content. Velyx Visuals, started in January 2026, is where the editorial and client content work lives.

What I care about is the second half of the job. Plenty of people can present a strategy. The part that decides whether it was any good is what happened after it shipped.