I make the work
and I run the numbers.

I am a content producer and social strategist with three years freelance across sport, lifestyle and editorial brands.

My work usually starts before the content does. A brand with no identity, an account that has gone quiet, a channel posting daily into nothing. I build the thing that was missing, the wordmark, the palette, the template system, the content pillars, then I produce against it and report what moved.

I grew up in Cork and moved to the UK for school, having lived in Germany before that. I studied Filmmaking at Kingston University London and graduated with a 2:1 in 2024. Since then I have shot matchdays in Frankfurt and Aldershot, rebuilt a football media brand through a transfer window, and taken a garden designer's dormant Instagram from 75 monthly accounts reached to 4,283.

I also founded and run two studios. Fiaa Studios, a wedding photo and video agency started in April 2025, delivered seven weddings in its first year. Four of those were shot by a team working to my brief and direction, three I shot myself in Germany, and every booking came from organic content with no paid spend. Velyx Visuals, started in January 2026, is where the editorial and client content work lives.

What I care about is the second half of the job. Plenty of people can present a strategy. The part that decides whether it was any good is what happened after it shipped.