Fiaa Studios
Fiaa Studios: £130 of paid social, nine campaigns
Fiaa Studios is my wedding photography studio. Every booking had come from organic content, so I tested paid on TikTok and Meta to find out which platform, which message and which audience would turn spend into enquiries.
Test 1
TikTok, November 2025
Same objective, same default audience, three photo posts. The price-led Black Friday graphics (packages from £200 and £149) reached 2,700 people between them and drove 2 profile views. A five-photo carousel of my wedding work, captioned “POV: I’m your photographer”, reached 19,968, drove 981 profile views and 2,275 likes, with an 11.4% like rate. The cost per thousand views was within 21p across all three, so the difference was the creative.
Test 2
Meta, December 2025
Five boosts across Instagram and Facebook, £66 in total, mixing goals and audiences. The POV collage on an engagement goal drove 78 profile visits from 1,185 people. None of the five started a conversation, and the two ads aimed at “people similar to your followers” reached 41% and 54% men, for a service bought mostly by brides.
Test 3
TikTok, July 2026
I kept the POV hook and put the price inside it: “POV: you just found a wedding photographer for £499”, with the full package menu on the second slide. I switched the objective to messaging and built the audience by hand: women 18 to 34 in the UK, interested in wedding dresses and wedding photography. £10 over two days returned 434 message-button clicks at 2p each, a 6.1% click-through rate.
What I took from it
- Lead with the work. The price works inside the hook, not as the hook.
- Build the audience by hand. Broad lookalikes spent money on the wrong people.
- For a wedding studio at this budget, TikTok out-delivered Meta.
- Next time, track every click through to a booking from day one.